Upstream Marketing l We Make Marketing Managers Look Good

That’s right, we make marketing directors look good.

We helped connect the trails. Did you?

We convinced people that YAY! points are valuable.

Long story short.

We are a creative, full-service marketing agency based in St. John's, Newfoundland. Founded in 2006, we work with clients across Canada and in the USA from a wide range of industries such as Technology, Retail, Insurance, Energy, Charity Organizations, Tourism Destinations, Education, and more.

We made a deluxe porta-potty and put the Orangestore’s clean bathroom experience on the road.

We created a campaign that pitted townies against baymen for the best burn.

(The baymen won, b’y)

We built a phone booth to tell people about Anthony Insurance’s great rates.

Yes, we helped double Anthony Insurance’s policy count.

We produced an integrated campaign to promote MI to adventurers.

We increased inbound sales opportunities by over 400% in under a year.

We helped drive student applications to record levels.

The more you weigh, the harder you are to kidnap.
Stay safe. Eat cake.

#internetpearls

We designed a car for Mrs. Claus.

We told the story of Technip, a local innovator that came up with a better way to optimize subsea risers.

We told the story of Whitecap Scientific, a local innovator that created a 3D software tool for ROV operators.

Patience: What you have when there are too many witnesses.

#internetpearls

We created a campaign to sell fresh food. Fast.

We raised awareness about the rising competitiveness in the global oil and gas industry.

We created a website for YAY! Rewards.

Colin Winn

(Copywriter)

We made faux election signs to promote our Townie vs. Bayman campaign.

The phone booth campaign continues with another TV ad featuring people hauling a phone booth to the ends of the earth.

We created a video celebrating a huge oil and gas milestone.

We helped improve perceptions about NL’s oil and gas industry.

We created transit ads to promote MI’s student programs.

(yes, that's a real t-shirt)

We created videos that intercepted people wasting time on the Internet at work.

#1 rule in arguments: If you’re losing, start correcting their grammar.

#internetpearls

We created an ad campaign educating people about NL’s oil and gas industry.

We convinced people that YAY! points are valuable.

(and got to make a giant speedometer while we were at it)

We created the world's first Orangestore candy bar.

We created a new identity for a restaurant.

We covered a Subaru with mud and leaves (and got paid to do it).

We made faux holiday cards from celebs to make our clients look good.

We created a TV campaign featuring real-life savers.

When life shuts a door… open it again. It’s a door. That’s how they work.

#internetpearls

Brian Summers

Studio & Production Manager

We bolted a MINI to a billboard and won an award.

Joe Coffey

Owner, Strategy Director

YOU CAN’T MAKE EVERYONE HAPPY.
YOU ARE NOT A JAR OF NUTELLA.

#internetpearls

We “gave Mitsubishi Lancers away” to new grads.

We revamped MI’s marketing materials to attract new students.

Life is short. Smile while you still have teeth.

#internetpearls

That’s right, we make marketing directors look good.

We helped connect the trails. Did you?

We convinced people that YAY! points are valuable.

Long story short.

We made a deluxe porta-potty and put the Orangestore’s clean bathroom experience on the road.

We created a campaign that pitted townies against baymen for the best burn.

(The baymen won, b’y)

We built a phone booth to tell people about Anthony Insurance’s great rates.

Yes, we helped double Anthony Insurance’s policy count.

We produced an integrated campaign to promote MI to adventurers.

We increased inbound sales opportunities by over 400% in under a year.

We helped drive student applications to record levels.

We designed a car for Mrs. Claus.

We told the story of Technip, a local innovator that came up with a better way to optimize subsea risers.

We told the story of Whitecap Scientific, a local innovator that created a 3D software tool for ROV operators.

We created a campaign to sell fresh food. Fast.

We raised awareness about the rising competitiveness in the global oil and gas industry.

We created a website for YAY! Rewards.

Colin Winn

(Copywriter)

We made faux election signs to promote our Townie vs. Bayman campaign.

The phone booth campaign continues with another TV ad featuring people hauling a phone booth to the ends of the earth.

We created a video celebrating a huge oil and gas milestone.

We helped improve perceptions about NL’s oil and gas industry.

We created transit ads to promote MI’s student programs.

(yes, that's a real t-shirt)

We created videos that intercepted people wasting time on the Internet at work.

We created an ad campaign educating people about NL’s oil and gas industry.

We convinced people that YAY! points are valuable.

(and got to make a giant speedometer while we were at it)

We created the world's first Orangestore candy bar.

We created a new identity for a restaurant.

We covered a Subaru with mud and leaves (and got paid to do it).

We made faux holiday cards from celebs to make our clients look good.

We created a TV campaign featuring real-life savers.

Brian Summers

Studio & Production Manager

We bolted a MINI to a billboard and won an award.

Joe Coffey

Owner, Strategy Director

We “gave Mitsubishi Lancers away” to new grads.

We revamped MI’s marketing materials to attract new students.

Jennifer Gorman

Media Planner

We created TV ads for the Townie vs. Bayman campaign and got some chuckles.

We redesigned MI’s view book to attract a new crop of adventurers.

We convinced people that YAY! points are valuable.

(honestly, they really are)