The focus of our creative direction was to create a campaign that tapped into the emotional connection many people in the area have with Manuels River, the people that work there and their trail systems. With this in mind, we produced a logo, video, microsite and print piece that the fundraising team could share with potential donors. A launch event was organized and attended by government officials, local business people and other supporters. To date, the campaign has attracted hundreds of thousands of dollars and is well on its way to achieving its goal — connecting the trails.

You can check it out at Connectthetrails.ca