About Us

Meet your new marketing department.

Our Team

Joe Coffey Owner, Strategy Director

Joe co-founded Upstream in 2006 at the ripe age of 22 while studying Business Commerce at Memorial University of Newfoundland. Joe’s core strength is leading the development of brand and marketing strategies for clients.

An anecdote that best sums up Joe’s zest for bold marketing is the time he slipped Prince Charles his business card and lived to tell the tale.

Cora Brown Creative/Art Director

Cora is an award-winning Creative Director with over 20 years of experience in concept development, design and production. Cora’s strengths are many which makes her the perfect person to lead Upstream’s creative team.

Cora credits her creative thinking, high standard of excellence and legendary work ethic to the Germans, specifically Hanno, Wolfgang and Horace, her professors while attending NASCAD.

Brian Summers Studio Manager, Designer

Brian is the swiss army knives of swiss army knives and an award-winning designer with 15+ years of experience in the advertising industry.

Production art, IT, website development, studio management, animation, an abundance of random knowledge, a gigantic collection of Kirby merchandise etc, etc, etc. The list goes on and on.

Every agency team needs a Brian.

Paul Coffey Project Manager

Paul is an Account Manager with Upstream and responsible for ensuring projects are completed on-time and on-budget. Paul honed his skills and ability to manage a lot of moving parts working as a Digital Product Owner at Johnson Insurance, a national insurance company.

Paul is also an aspiring baller who hasn’t given up on his dream to be a starting guard for the Toronto Raptors.

Vaishal Shah Growth Strategist

Vaishal is a gifted strategist with unique experience in market research, communication strategies development, and business growth. Vaishal’s experience working for multi-national companies doing international marketing and his MBA training have proven to be valuable additions to our team that have helped elevate the business and academic fidelity of our marketing strategies for clients.

Vaishal loves exploring Newfoundland’s great outdoors and offroading in his 2007 Corolla.

Freelancers & Partners

We work with a deep network of gifted freelance specialists and partner companies in NL, other parts of Canada and the world to deliver a full range of marketing services to our clients.

Our Story

In 2006, Joe Coffey was an intern at the largest marketing firm in Eastern Canada. While there, Joe was asked to work on a casino account with the goal of influencing more people to gamble. Faced with a moral conflict, he decided to start his own firm.

14+ years later, Upstream is a trusted marketing firm that picks its clients carefully and aims to promote products and services it believes in.

Our Values

HONESTY

That’s where it all starts. We’re honest to a fault in matters both big and small. Our success is built on a track record of integrity.

CONSCIENTIOUS

We put our heart and soul into everything we do. Our reputation depends on delivering high quality work. Every. Single. Time.

LISTEN

We’re marketing experts. You’re an expert when it comes to your business. What we’ve learned is that listening to clients is a shortcut to results.

LEADERSHIP

Yes, we do listen but we also bring leadership. You can count on our honest feedback and input on how to grow your business.

CREATIVITY

We’re here to make you stand out, not blend in with the crowd. That’s where original ideas and creativity is critical.

PRINCIPLED

We have a diverse team and want everyone to be able to fully get behind the clients we serve. That’s why we say “thanks, but no thanks” to marketing vice products, political parties and polarizing social causes.

Inspire Atlantic

The global pandemic and disruption it caused to the business world inspired us to start Inspire Atlantic, a vlog and podcast focussed on capturing and sharing the experiences, insights and successes of Atlantic Canadian businesses.

Learn More

Growth Series

The Growth Webinar Series came out of a desire to provide ambitious, growth-minded companies with a practical, DIY webinar series that would lead them through the process of getting their branding and marketing ready for their next growth phase.

COMING SOON