Over the last nine years we’ve continued to drill down into new customer segments, re-calibrating the strategy to include cinema, digital, outdoor, social, guerilla, and online video content. The through-line in it all is highlighting real Anthony customers and their savings. But the real turning point was when we introduced the phone booth. Yes, the 9′ high, full-scale, British-style phone booth. We lugged it from pillar to post, all the while inviting people to get in and get a quote from Anthony Insurance. The campaign caught on like hot cakes and the phone booth has been at the center of Anthony Insurance’s marketing ever since.