Joe: Love it. Yeah. Yeah. We tried a lot of things, let’s say email marketing over the last year and a bit. What you find with it, it’s so tough to stand out.
Joe: How do you overcome that? Something I’ve been doing with… Honestly, it’s still early in the… But great results so far, is when I’m doing a follow-up. Instead of a big, long email, I’ve been doing these video intros where I’ll just record a Zoom call type of video, introduce myself, why I’m calling, why I’m reaching out.
Joe: And man, I’ve been getting great responses, people saying, “Hey, love the personalized…” Because I’ll say, “Hey, Jason.” It’s not a copy paste thing.
Joe: Instead of looking at, “We need to get in touch with 100 contacts this week,” it’s like, “We’re going to get in touch with four companies, and we’re going to do a great job, and a personalized job of getting in touch with them.”
Jason: I love that.
Joe: It’s way better. Yeah. It just reignites your enthusiasm to even do that work. Right?
Jason: Yeah, totally. Yeah. You’re using something like a video or Loom or something, and you’re just recording a video and shooting it over as a link?
Joe: Yeah. Literally just open Zoom, get it running, hit record and it takes me five minutes.
Jason: Yep. Yeah. It’s funny how people think, “Oh, I got to create this video. It’s going to take me all day.” Maybe initially, because you’ll just be awkward on video and you got to get that. But eventually, it’s easier than writing.
Jason: You know what I mean? Writing an email sometimes takes me forever, and I can fire up a video and… I love the idea of asynchronous video or pre-recording things this end, because I do that all time internally too. If I got to explain something to someone internally, I just fire up CloudApp, is the one I use, and I just record a video. It’s awesome.
Jason: Do you remember when we were in the INCO building and you made that voicemail?
Joe: Yes, me and Mike.
Jason: Well, I remember you were on. It was you in a war zone or something.
Joe: Yes. Yeah. Yeah. Mike, he was doing some sound effects in the background. Yeah.
Jason: I remember. You did that, and you had so many people who actually left a voicemail on your answering machine and were like, “This is amazing.”
Joe: Well, dude, that’s something I came into this year, really determined to start being Joe Coffey again.
Jason: Yeah. That’s cool.
Joe: You get sucked back into doing all the conventional, formal stuff, and I realize that it’s like, “Man, all you do is blend in with the masses.”
Joe: So thank you for the reminder about the voicemail.
Jason: Oh, my God. Well, I think that’s one of things, is, Joe, you always had that personality. That voicemail is the perfect example of the Joe Coffey personality, and it showed too when… I remember the early campaigns you were doing with Subaru and stuff like that. Yeah, I do think it’s one of those things where you got to… We just get so used to the LinkedIn, just the way that everyone does everything, what you’re seeing in the market as like, “Oh, this is the way people speak,” and all that. Even just the idea now of… I think they call it BroPros. You looked at LinkedIn, everyone writes LinkedIn posts similar way.
Jason: It’s a very short copy, one line, one line, ends up being the whole page when you expand it. Everyone talks like everyone else eventually, until someone finds the new way to stand out. Yeah, I think that was one of the things you do well, is stand out, and be funny, and genuine. When you could get that with a brand and in marketing, I think those are the companies that do really well.
Jason: Obviously! I think that’s one of the reasons I like SaaS so much, just because it’s just very… B2B SaaS, I think it’s just a market that’s very open to that sort of personality, and a little bit of cheekiness sometimes, and stuff like that.