Joe: You guys have also, I think, been unique in that you rely almost wholly on an internal marketing team, which seems to be working really well for you guys. Is that the case? Or is there some kind of, you know, ‘We go outside when we need this type of marketing service, but we do these types of things internally’?
Zach: Do you know Loren Pike? He’s my father-in-law, actually.
Joe: Oh, okay. Yes, I do.
Zach: He was like, “You guys are weird. I’ve never seen a company have an internal marketing team before.”
Joe: Well, it’s more so, I mean … It does exist but starting out, I think what’s unique it seems like boom, right off the top, you guys just went straight to an internal team and has success with it right away. That’s what I think what’s more unique is how successful you guys have been so quickly.
Zach: In the early days, the main benefit was being so iterative and agile. Right? The product was changing very frequently. The marketing campaigns … We didn’t know what our customer was, so we were iterating that. We didn’t know where to channel our … Like it was just really fast iteration and having the internal teams, that was key in the early days.
We keep growing our internal team, and we like that a lot because we think, well … We’ll go back to like the tactics, but just creative. We think design is really important, so we put a lot of emphasis on design, and you can see that in our products and our marketing. We think design is really important, so we choose to keep that in house.
We have had had success with consultants kind of guiding an internal team, so we do outsource some things, like high-level, like Facebook planning or Amazon planning. But yeah, just the speed of iteration … Just for example, that rebate I was telling about Washington, we only heard about that last week and now this week we’re going live with a campaign. Right? I think it’d be very hard to do if all of our marketing efforts were outsourced. Right? So just the speed at which things are changing and things like that, we find having an internal team helps the most.
Joe: You had the kind of creative ready to go, just change headlines or kind of details and out it goes?
Zach: Yeah, changed out the logos, added the details and launched the page within a week or two. Like, that’s pretty awesome.