Inspire Atlantic

Plain and simple, our reason for starting Inspire Atlantic came from a desire to help Atlantic Canadian businesses. During these challenging times, it’s never been more important for our business community to band together to share ideas, insights and inspiration.

Inspire Atlantic revolves around the topics of business growth and marketing through interviews with local business leaders, investors, subject matter experts, and some people maybe you wouldn’t expect. Atlantic Canadian businesses have a lot to offer the world and our vision is to inspire and encourage Atlantic Canadian business leaders to grow their business and, ultimately, Atlantic Canada’s economy.


Episode 7 Graham North, Co-Founder, Frank

A recognized marketing expert who has worked on projects for the world’s top brands, such as the NBA, Cisco, BMW, SodaStream, Frito-Lay, Kraft Heinz, and many more. In this interview, Graham talks about brand strategy, Brand Camp, some of his experiences with Goodby Silverstein & Partners, the changing aspects of reaching people through branding and marketing, and more.

Episode 6 Lora Webb, Chief Executive Officer, MetricAid

A seasoned veteran in the healthcare and the SaaS industry, Lora Webb leads MetricAid, a Health Information Technology (HIT) company focused on creating physician schedules that improve patient experience, the work-life balance for physicians, and department performance.

Episode 5 Jason Oakley, Sr. Director of Product Marketing, Klue

Jason is an experienced product marketer with a passion for product, SaaS, and entrepreneurship. Starting off as a marketing coordinator in 2008, he is now building his third marketing team. In this interview, Jason talks about his experiences in product marketing and using content to build communities that support your product.

Episode 4 Paul LeBlanc, CEO, 7th Wave Capital

Paul is the recipient of the Top 40 Under 40 Award in Canada and has been awarded “Entrepreneur of the Year” by Ernst and Young. He’s in the Top 50 CEO’s “Hall of Fame” and has been named one of Canada’s Top 100 Most Influential Marketers. In this episode, Paul shares his insights on running successful businesses.

Episode 3 Daan Goossens, VP of Growth, Mysa

Since joining, Daan has helped Mysa achieve exceptional growth. In this episode, we dig deeper into how Mysa’s marketing has evolved over time and the various marketing tactics it has employed to grow the business.

Episode 2 Zach Green, COO, Mysa

He’s the Co-Founder and COO of Mysa. Zach played a pivotal role in creating the demand for Mysa products when they were new to the market. In this interview, he talks about their growth strategy in the early days and the results it delivered.

Episode 1 Josh Green, CEO, Mysa

Mysa is one of the fastest growing companies in Atlantic Canada and has taken the world by storm with its line of smart thermostats. Josh Green is one of the founders of the company and its CEO. In this episode, we get down into the details of Mysa’s story and the keys to its growth and success.