“Centre Stage” Pepsi Lounge

Browning Harvey, a company that’s been been distributing Pepsi products in Eastern Canada for over 75 years, wanted to make a bigger splash at a major community event — the Iceberg Alley Music Festival — and asked us to help.

Our exhibit design revolved around Browning Harvey’s 75th anniversary branding — classic Pepsi brand identity with a regional twist. Imagery of Signal Hill (a local landmark) and other unique features signalled (pun intended) to event goers that the exhibit was made for them without straying from the intended Pepsi theme. A Pepsi bar, complete with “bartenders” serving Pepsi (shocker), lounge seating, blue glow-in-the-dark bracelets and a social media contest helped make the exhibit memorable — and effective.

Let’s make something beautiful together.

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