Our exhibit design revolved around Browning Harvey’s 75th anniversary branding — classic Pepsi brand identity with a regional twist. Imagery of Signal Hill (a local landmark) and other unique features signalled (pun intended) to event goers that the exhibit was made for them without straying from the intended Pepsi theme. A Pepsi bar, complete with “bartenders” serving Pepsi (shocker), lounge seating, blue glow-in-the-dark bracelets and a social media contest helped make the exhibit memorable — and effective.