Orangestore’s Brand Refresh

Orangestore, a convenience store chain based in Eastern Canada, hired us to give their store interiors a facelift.

The Mission

Orangestore’s brand was launched over 10 years ago and, like all brands, the time came to freshen things up. Consumers love walking into modern, clean and thoughtfully designed convenience stores and Orangestore wanted to make sure it was giving customers’ a great experience when they walked through its doors.


Our fearless and colour-loving Creative Director, Cora Brown, led the charge and the design theme that the design team came up with was a winner! Based on Orangestore’s three core values — fresh, friendly and clean — the design treatment came with a quirky and bold tone that gave the stores a great vibe from day one.

Let’s make something beautiful together.

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