North Atlantic Brand Design and Development
Over the years, we’ve had the privilege of supporting North Atlantic through key milestones as their business has continued to evolve. In 2023, they expanded their fuel retail operations into Nova Scotia and Prince Edward Island through a strategic partnership with Petro-Canada, resulting in the launch of North Sun Energy.
They also launched Terra Velo Solutions, a trailblazing transportation company with a mission to move industry standards forward, and are making bold strides toward a cleaner, more sustainable, and economically vibrant future through the development of their Green Energy Hub.
Positive Energy
North Atlantic needed a complete brand refresh, one that reflected the company’s evolution while preserving the core elements that spoke to its roots and legacy of success.
‘Positive Energy’ was developed as the new creative platform at the heart of the brand, capturing the optimism, momentum, and forward-thinking mindset that define its operations, culture, and business lines.
Visit the site at northatlantic.ca
North Sun Energy • Together We Shine
Today’s customers expect more from their gas and convenience experience—exceptional service, spotless stores, greater selection, and more rewarding loyalty programs. North Sun Energy brings together the trusted expertise of North Atlantic and Petro-Canada to meet this demand, delivering a brighter, better experience at every touchpoint.
‘Together We Shine’ was developed as the creative platform that anchors the brand’s identity, reflecting a shared focus and commitment to excellence that benefits customers, franchisees, owners, and communities alike.
Visit the site at northsunenergy.ca
Terra Velo Solutions • Moving Transportation Forward
Terra Velo Solutions is a progressive transportation company specializing in fuel and bulk transport across Newfoundland and Labrador. We developed the
‘Moving Transportation Forward’ creative platform to position Terra Velo as a visionary, reliable, and forward-thinking industry leader. This platform shaped a bold brand identity, combining sleek visuals with a confident tone, designed to reflect Terra Velo’s commitment to setting new standards in service and operational excellence.
Visit the site at terravelosolutions.ca
Green Energy Hub • Answering the Big Energy Questions
The North Atlantic Green Energy Hub is uniquely positioned to help take on the world’s biggest energy energy challenges. With a strategic location, abundant renewable resources, and deep operational expertise, it offers the ideal conditions for driving the global energy transition. Building on this foundation, we crafted the
‘Answering the Big Energy Questions’ creative platform — capturing the scale, urgency, and ambition behind a cleaner energy future, starting right here in Newfoundland.
Visit the site at greenenergyhub.ca
LET’S DO SOMETHING SWEET TOGETHER.