People everywhere in the world use Google's search engine to find everything from daily-use products to industrial goods and services.
Google Ads (Text Ads) is a type of Search Engine Marketing (SEM) that uses paid advertising to intercept users looking up words and phrases related to your products and services on Google. Your ads appear at the top (or bottom) of the page along with the other search results. You are only charged when a user clicks on your ad. That's why Google Ads (Text Ads) are also known as Pay-per-Click (PPC) Ads.
Intercept in-market leads, drive traffic and boost your revenue.
Get charged only when a user clicks on your ad.
Does not require a big team to operate and maintain.
Show up with the search results on Google.
SEM is a sure-fire way to bring in more customers. However, managing SEM in-house without the right know-how can limit your results and ROI. It can also be time-consuming, and not quite as efficient to do yourself.
Our experienced team takes full-charge of your SEM campaign management; helping you through every phase of the SEM process. We’ll research, strategize, set up, and deploy your PPC ads, then monitor, optimize, and report on them to you regularly, ensuring that you get the most for your money.
Upstream is a full-service marketing agency experienced in helping brands grow their business. Honesty is #1 for us and we work hard to maximize your ROI and drive business results which leaves you with more time to focus on what matters – running your business.
Our core focus will be to generate as many leads as we can for you.
We optimize and report on metrics that matter the most to your business.
We are transparent and give you full visibility on your marketing expenses.
We are expert at building campaign strategies driven by consumer behaviour.
And if you are not happy with the results, you can turn-off the campaign anytime.
(No long-term commitments)
SEM strategy
Build an SEM strategy specifically tailored to your key audience, products, services, competition, and business goals.
Analytics Setup
Set up campaign performance tracking in Google Analytics to get real-time data for optimization.
Keywords Development
Find high-converting keywords that your customers regularly use to find services or products like yours.
Ad Copy
Develop Ads based on the targeted keywords, key messaging, offers, and any other customer details.
Campaign Setup
Set up and launch your search engine marketing campaign on the Google Ads platform.
Optimizing Campaign
Revisit the campaign to optimize the set-up based on performance data to improve the results.
