Community Engagement
Anchoring our clients’ brands in people’s hearts is at the core of effective community engagement, evoking emotions like appreciation, joy, excitement, fun, empathy, and compassion. Upstream specializes in building these meaningful connections.
Anthony Insurance
Over the years, Anthony Insurance made significant contributions to the community and we have supported their community engagement efforts with a wide range of creative production services, from billboard and print ad design and more!
To help Anthony Insurance take its brand to the streets via an activation concept, we came up with the Anthony Insurance Lemonade Stand. Visitors enjoyed a free lemonade to “recharge, free of charge.” The lemonade stand served thousands annually at the St. John’s Royal Regatta.
North Sun Energy
North Sun Energy Orangestore is the Torch Relay sponsor for the 2025 Canada Games. At the media event it hosted, our goal was to create a sense of pride and excitement about the 2025 Canada Games while highlighting Orangestore’s role as the Torch Relay sponsor and its deep community roots.
Capital Mitsubishi
In 2012, we launched a successful campaign for Capital Mitsubishi’s Outlander, featuring a Townies vs. Baymen rivalry. A microsite allowed voting on weekly videos of lighthearted competition, and election-style signs boosted visibility. The campaign spanned TV, digital, and non-traditional marketing, winning one gold and two silver ICE Awards.
Janeway Children’s Hospital Foundation
Upstream has been the Agency of Record for the Janeway Children’s Hospital Foundation since 2020, and over that time, we’ve helped them raise millions of dollars to help the Janeway Hospital provide better care to the children and families of Newfoundland and Labrador. The scope of our services has included advertising Janeway’s various perennial fundraising campaigns, such as the Telethon, as well as creating the video and photo content needed for events like the Telethon.
North Atlantic
Over the years, we’ve created different fan activations for North Atlantic to help them leverage their sponsorships of the St. John’s Icecaps and Newfoundland Growlers. For example, we created the Snack Your Face Off challenge, where contestants competed for snacks from Orangestore. We also promoted the We Want 5 offer, where fans would get 5 cents off per litre if the IceCaps or Growlers scored 5 or more goals.
Orangestore
Orangestore is known for its clean bathrooms so we decided to design and build a premium porta-potty and make it available at public events over the course of 2017. Its debut was at the Royal St. John’s Regatta and it was included in a national CBC story, as well as featured in other local news channels. Most importantly, Orangestore’s key message, “clean,” reached consumers in a way that left a lasting impression.
Capital Subaru
How do you promote the Subaru Impreza’s off-road capabilities and all-wheel drive? We covered an Impreza with mud and branches and parked it downtown with a sign reading, “Have you taken the Capital Subaru test drive?” This creative approach earned us another silver ICE Award.
ExxonMobil
ExxonMobil Canada engaged us to create a video celebrating Hibernia’s remarkable milestone of producing 1,000,000,000 barrels of oil. The video showcased ExxonMobil employees and dynamic footage of the team in action.